The Next Wave

Millennial Parents, Middle-Aged Men In Lycra (MAMILs) and Rurban Consumers.

Heard of them? Paid any attention to them?

You should, because they are the next wave of consumer demographics to watch out.

In each episode, we explore a fast-growing consumer demographic and gain intimate insights to the trends surrounding this demographic. We find out how businesses are engaging them for a long-term brand relationship, through marketing strategies, product development processes, etc.

Discover how brands are reaching out to these untapped markets; some of which have hitherto been under-serviced in Asia.


Genre: Society, Lifestyle, Culture
Language: English
Year: 2019

Duration: 6 Episodes x 30 Minutes
Territory/Rights available: Worldwide
Formats Available: No
Show Format: HD
Produced by: The Moving Visuals Co.


Episode 1 – Middle-aged Men in Lycra (MAMILs)
Middle Aged Men in Lycra, find out who are these men in tights, and what do they want. With an exponential spending power, see how brands and malls are turning their attention to powerful tribe.

Episode 2 – Millennial Parents
Millennial parents are a fast-rising demographic that brands are eager to target. Exactly what are these new parents investing in? We find out what it takes to win the hearts of this elusive group.

Episode 3 – The New Metrosexuals
Men are openly embracing skincare and makeup in their daily lives. And businesses are cashing in on this new market with products and services aimed at the modern man.

Episode 4 – Silver Spenders
With cash to spend and time to enjoy life, the silver spenders of Asia are being wooed by businesses who are seeing potential for a new, untapped market.

Episode 5 – Rurban Consumers
Big box retailers and E-commerce, giants are exploring the vast untapped resource and potential of rurban consumers. For now, there is a fortune to be made at the “Bottom of the Pyramid”.

Episode 6 – Eco-consumers
As the world’s resources are fast depleting, conglomerates and start-ups alike are looking to redefine business operations as we know it. Find out what the next step is for businesses looking to minimise their carbon footprint.